OVERVIEW
Developing the website for Austin-based, Princeton Review Top 10 ranked, Acton MBA in Entrepreneurship for theGWKco required creating a solution which was both easy to update and maintain on the back-end as well as interactive and modern on the front.
This complex customized WordPress-based site is more than just a marketing utility and blog. It features CRM integration into forms and pop-up as well as jQuery based interactive quiz which allows visitors to see customized responses and recommendations. All of it accessible on mobile devices such as phone and tablets.
The WordPress back-end was customized to meet the school’s needs to updating. Allowing them to add content across the site easily to provide a consistently fresh perspective. Also viewable across the back-end is quick Google Analytics data to consistently monitor who is viewing what and how often.